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Social & Community News
15 June 2018

Thabazimbi – Aspiring youth entrepreneurs in Thabazimbi were offered a chance to realise their dreams of owning a business when Coca-Cola Beverages South Africa (CCBSA), in partnership with SOIC Community Development Trust and the Small Enterprise Finance Agency (SEFA) on Monday, 11 June, launched the next leg of its youth empowerment programme.

A total of 30 opportunities to operate and eventually own a spaza-shop are up for grabs in a rigorous selection process that assesses the candidates’ ability to manage their own business.

Known as Bizniz In A Box, the programme combines the theory and practical training of young entrepreneurs in need to make a success of their own start-up spaza container store. It aims to promote the development of self-driven young people, creating a point of access to the mainstream economy – not as job seekers, but as job creators.

The launch in Thabazimbi kicked off on 11 June with two townhall recruitment sessions to which youth between the ages of 24 and 40 were invited and will be followed by a further four sessions at various venues in the area.

Promising candidates will advance to a boot camp, where they are put through their paces in exercises such as practical selling, business pitching and marketing. After a month of classroom training, it will be time for those selected to jump into the deep end and start operating their own container stores.

The company’s youth empowerment programme was launched in Welkom in the Free State in 2015 and has since been extended to Rustenburg in North West province, Port Elizabeth in the Eastern Cape and now Thabazimbi.

The Thabazimbi leg of the project will see the company partnering with SOIC Community Development Trust, supported by the Small Enterprise Finance Agency (SEFA) as the overall partner, as well as a key local stakeholder, the Thabazimbi Local Municipality, to bring CCBSA’s entrepreneurial solutions to the youth of Limpopo.

‘There is no longer time to sit on the fence. Unemployment and poverty are serious problems that all levels of society must tackle with sincerity of purpose to keep our nation’s youth productively engaged – helping to create a path towards a better future.’

Corporate Image press release, on behalf of Coca-Cola Beverages South Africa

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